The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.May 31, 1998 路 Coke's lawyers acknowledged the fierce struggle in a response to a Pepsi lawsuit filed this month alleging that Coke is violating antitrust laws. "The competition between PepsiCo and The Coca-Cola
Nov 14, 2018 路 The upshot is that Pepsi's snack line has grown to a little less than half its total revenues, and its Return on Equity is more than 50% higher than Coca-Cola's. Coke vs. Pepsi: Product Differences
In the late 1990s Coke and Pepsi faced a challenge as the consumers in the United States started consuming less CSDs with the health concerns. In 2019, the study has shown that the consumers preferred coke compared to Pepsi. In addition, in in 2009, Coca-Cola Zero won the title of most successful CSD merchandise that is new. Mar 17, 2021 路 War machines. A whole freaking fleet of war machines worth $3 billion USD! The new agreement saw Pepsi come into possession of a whole naval fleet consisting of no less than 17 attack submarines, a destroyer, a frigate and a gigantic cruiser! Once the deal was done, the papers signed, and the keys exchanged, Pepsi were now the sixth largest .how pepsi won the cola wars
